Industry Newsletter June '08

Here's a Hilton you'll want to book into!

mcm entertainment is incredibly excited to announce their latest radio hit - a nationally syndicated, twice daily celebrity gossip report from the world’s hottest source Perez Hilton.

Yep, the notoriously controversial Hollywood gossip king (or is that queen?) and friend to the A-list is now on Australian radio via mcm. And here's the bit that should really prick up your ears – the twice daily report is available for national sponsorship.

Radio Perez is a twice daily (breakfast and drive) report from the celebrity blogger across the Nova network, including live interaction with the local on air talent. The national network will cover 54 stations including key regional markets. The segment sponsorship will also be extended via online streaming and podcasts across all Nova websites.

Like Perez's tastiest celebrity scoops, this sponsorship opportunity won't hang around for long, so contact us now to find out more!

NEWS.com.au partnership signals huge growth for mcm

The audience potential for Australia's famed Take 40 Chart® has leaped by more than a million following a strategic partnership between mcm entertainment and News Limited's digital flagship, NEWS.com.au.

The partnership will enable visitors to NEWS.com.au's entertainment pages to enjoy the latest audio and video music tracks from mcm's weekly Take 40 Chart, pre-programmed playlists and access to the Take 40 tracks from the past 25 years - all free.

Take 40 content will now be available beyond its own website, signaling a shift in mcm's digital strategy that takes its high-quality audio and video portfolio across the web in partnership with major media and content companies, who are keen to offer consumers rich streaming content. This will continue to widen mcm's audience reach, thereby increasing the appeal to advertisers.

mcm's Digital Sales Manager, Paul Blackburn said: "This is good news for advertisers; with such engaging, rich content and the added reach of News.com.au it means advertising messages will have greater impact and efficiencies. We will be offering unique targeting mechanics via specific artists, genres and themes that will ensure display or TVC placements work harder for the client." More here

Better Homes and Gardens is coming to radio... and could be yours

Better Homes and Gardens. They don't get much bigger - or better - when you're talking about trusted home and lifestyle brands.

Now Better Homes and Gardens comes to radio via mcm entertainment and ARN, every Saturday morning from 7am on the Mix radio network and regional stations. Popular TV hosts Johanna Griggs and Ed Halmagyi will help bring to life craft, cooking, DIY and gardening segments on air, with show content linked editorially with the magazine.

Better Homes and Gardens Radio™ presents a unique media opportunity harnessing the power of an established brand across multiple mediums. The radio program is destined to become 'appointment listening' for Australian's 25 plus - and we know the power and potential of their consumer choices!

Better Homes and Gardens Radio™ is underwritten and produced by mcm entertainment in conjunction with Pacific Magazines and ARN and is available for full sponsorship from September.

This exciting new incarnation of an iconic Australian media brand is hot property - so act quickly! Contact us for more information on Better Homes and Gardens Radio™.

Nothing but satisfaction as Rolling Stones promotion rocks My Generation™

It was a Stones fan's wet dream - a Gibson guitar personally autographed by Keith Richards. The guitar was the ultimate money-can't-buy prize for a recent promotion on My Generation™ for the new Rolling Stones film 'Shine a Light'.

20th Century Fox had briefed in a campaign that would capture the attention, and the passion of music fans around the country. The mcm response was a 4 week programming promotion on My Generation™, where listeners were invited to go online and vote for their favourite riffs from a selection of Rolling Stones classics. The most popular songs were compiled into "The Riffs Of The Rolling Stones" special on the My Generation™ radio program the following weekend. And the most popular riff? The fuzzed out 3 notes of Satisfaction, of course!

Also satisfying was the response to the promotion - a huge 50 per cent gain on the average entry numbers for similar campaigns. The conversion rate for those who visited the competition microsite was 93 per cent, while average time online was more than 5 minutes. A second promotion ran on The Jonathan Coleman Experience giving listeners the chance to win a gold class screening of the film with 20 friends.

The 'Shine a Light' campaign included both promotional and brand commercials across mcm's national radio network with all creative and campaign management handled in-house.

Name dropping alert! The stars shine on The Jonathan Coleman Experience

What do Vodafone, Harvey Norman, Aussie Home Loans and Rebel Sport all have in common?

As major sponsors of The Jonathan Coleman Experience, they've all enjoyed strong in-program integration across a national radio network targeting the high-spending 30+ demographic (this includes the baby boomer market, recently named as the most powerful media consumers).

But it's not just big name clients getting involved. The Experience has hosted some marquee stars recently including Donna Summer, Neil Diamond, Jimmy Barnes, Carlos Santana, Helen Hunt and Spencer Davis. The show also sent one lucky listener to Tasmania with Jono to take part in a day of co-driving alongside rally champion, Simon Evans in the Targa Tasmania.

If you're interested in driving your next campaign home, sponsorship of The Jonathan Coleman Experience is available for campaigns as short as one week, and is a cost effective option to increase your campaign frequency. The Jonathan Coleman Experience is a rich environment full of big names, big laughs and big prizes, broadcasting in the Drive timeslot Monday through to Friday on the Classic Hits network. Ask us how we can team our 'Experience' with your campaign and bring your brand to life!

Melbourne Office

Sydney Office