Industry Newsletter February '08 |
Exciting times for mcm entertainment in Melbourne
Valued partners,
As you may know mcm entertainment has experienced tremendous growth over the last 12 months. Our national radio template has grown considerably, whilst we are leading the way in digital music streaming and creating advertiser funded content. This consistent growth has culminated in an ASX listing last December.
Looking ahead we are committed to further growth, ensuring we work more closely with our Melbourne advertising agency partners and deliver a broader range of opportunities for our advertisers. Our Melbourne sales team will be growing considerably with the appointment of three new Sales recruits.
On that note, it is with great pleasure that I announce the appointment of our new Melbourne Sales and Marketing Manager, Melissa Verner. Melissa brings to mcm more than 15 years experience in the radio industry, working with national clients and managing integrated sponsorship opportunities. Melissa will hit the ground running when she joins us late March but until then, I can be contacted directly. Please refer to the details below.
Simon Joyce
National Sales Director
sjoyce@mcmentertainment.com
P: (02) 8333 8807
M: 0411 488 400 |
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30-54? It's all about the experience
Welcome to the special edition of the mcm newsletter, focusing on the 30-54yr old demographic
Career. Marriage. Kids. Houses. Cars. Failures. Successes. Life. The defining characteristic of the 30-54 age group is life experience. Through those experiences they've set long term goals, embarked on serious career paths, and maintain an avid consumption of a huge range of lifestyle products.
If you're looking to target the lucrative 30-54yr old demographic, you need environments and personalities that can talk to that experience with understanding and relevance.
The mcm catalogue of programs specifically targeted at 30-54s has never been stronger. With two new programs launched in 2007 and additional regional markets added to an already expansive national network, now is a great time to experience mcm's effectiveness against this sought after target. As always, mcm offers a national media solution and multiple channels with a single buy.
While mcm's youth targeted programs Take 40 Australia® and The Hot Hits® usually steal the limelight, our 30-54 programs like My Generation™ and The Jonathan Coleman Experience™ are the quiet achievers, receiving consistently high radio ratings and ever increasing audience numbers. mcm has worked hard to enlist program talent that can communicate to this target with credibility, empathy and in an entertaining way - Jono Coleman and Julia Zemiro on The Jonathan Coleman Experience™, Jimmy Barnes on Planet Rock™ and Barry Bissell on Cover to Cover™.
Over the last 25yrs, mcm has successfully worked with some of the country's biggest brands, targeting Generation X and Baby Boomers. Our enthusiasm for providing quality programming for this end of the market is stronger than ever - stay tuned for the exciting launch of our new Better Homes & Gardens radio show in 2008.
The Jonathan Coleman Experience™, My Generation™, Planet Rock™ and Cover to Cover™ all present a wealth of opportunities for national advertisers wanting cost effective, targeted media campaigns.
# over 1 MILLION listeners every week
# 68% of listeners are the main grocery buyers in their household
# 137 markets around Australia
# 3 major radio networks - Triple M, Classic Hits, Vega
# weekend, weekday drive and weeknight commercial airtime
# an increase of more than 100,000 listeners in the past year
Source: Panorama Survey #10 2006 National 12 mth database, Survey #10 2007 National 3 mth database |
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Jono & Julia drive new opportunities for adult targeted brands
Following strong ratings results in recent months, The Jonathan Coleman Experience™ has been promoted to the drive timeslot and now reaches 26 markets around the
country. That's two great reasons to get on board with The Jonathan Coleman Experience
and reap the rewards as the sole sponsor of a thriving new program.
Just one year in, The Jonathan Coleman Experience™, featuring Jono Coleman and Julia
Zemiro was a proven hit with listeners in the lunchtime slot of 1pm to 3pm. The program
attracts a loyal audience of primarily 25 to 54 year old grocery buyers - an audience
expected to grow significantly with the move to drive. In recognition of changing work
and lifestyle patterns, the 'drive' timeslot has moved back one hour to 5pm, to attract
even more listeners on their way home. Alongside Sydney, Brisbane and Melbourne, the
network now extends to regional areas of Victoria, New South Wales, Tasmania,
Queensland and South Australia.
Sponsorship of the new national drive program is the most cost-efficient way to gain
maximum reach in a targeted music environment - an opportunity particularly relevant for
FMCG, banking, travel, health and mobile phone
brands.
Talk to your mcm rep now about how to make your brand an integral part of
The Jonathan Coleman Experience™.
Click here to listen to the show LIVE from 5pm every weekday |
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CASE STUDY 1: IGA & THE JONATHAN COLEMAN EXPERIENCE
IGA were looking for a campaign that would connect with both regional and metro customers and ensure the IGA brand was top of mind in key grocery buying times. The solution from mcm included sponsorship of the daily lunchtime program The Jonathan Coleman Experience™. A tailored promotion with incredible artist association and a national radio campaign resulted in intense listener interaction with the IGA brand and maximum campaign frequency.
Listen here or read the full case study here
CASE STUDY 2: Shell Unleaded & MY GENERATION
To promote Shell's Unleaded Fuel Economy Formula, mcm developed a radio campaign that went beyond the 30 second spot and integrated the Shell message into the programming. The campaign needed to reach a mass national audience and reinforce the key selling point - 'designed for extra kilometers'. A program promotion on My Generation™ (Win a Trip to Route 66!) and a specially themed 'World's Greatest Driving Songs' episode of the program resulted in Shell receiving maximum share of voice within the program. Jono Coleman lent his voice to the campaign, which reached over 100 markets around Australia.
Listen here or read the full case study here
CASE STUDY 3: Nissan Patrol & The Police... Legendary
On its 40th birthday, the Nissan Patrol had 'legendary' status and needed a campaign that would support and extend this position with a big, bold idea and maximum reach. mcm's solution was two-fold; a promotional campaign featuring unique artist association with music legends The Police, plus a program sponsorship to support the brand campaign and deliver a mass national audience. Approximately 1.5 million males aged 25 to 54 were impacted by the campaign, which supported the brand promise that the Nissan Patrol is legendary.
Listen here or read the full case study here |
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Listen Live!
Tune into The Jonathan Coleman Experience live online at 5pm every weekday
- Click here if you're in SYDNEY
- Click here if you're in MELBOURNE
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Top 5 songs this week on Planet Rock
This week's theme is "Girl's names"
- Rod Stewart - Maggie May
- Cold Chisel - Ita
- Amy Winehouse & Mark Ronson - Valerie
- Aerosmith - Janie's Got a Gun
- The Rolling Stones - Angie
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Melbourne Office
level 4, 21-31 goodwood street, richmond, vic 3121 |
Sydney Office
level 1, building 210
the entertainment quarter
moore park, nsw 2021 |
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Phone: 03 9635 6600
Fax: 03 9635 6611 |
Phone: 02 8333 8800
Fax: 02 8333 8811 |
© 2008 mcm entertainment |
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