mcm celebrates MFA win with IKON Communications
A cleverly integrated multi-media campaign developed by Ikon Communications and mcm recently took home top honours at the annual Media Federation Awards in Sydney
Hitman:Blood Money for Atari won the Best Use of a Small Budget category. The campaign spanned online, mobile, magazine, radio and commuter press and focused on putting the audience in the shoes of the game's anti-hero. The campaign was designed to get consumers hooked on the adrenalin of making a hit and encouraged repeat interaction with the brand.
All media activity drove traffic to the dedicated microsite built by mcm where consumers were briefed on weekly missions. Participants received a voice message from Agent 47 on their mobiles inviting them to revisit the microsite and participate in another hit. Listen here. Users who completed all 4 weekly missions went in the draw for the prize money. Average time online was 11 minutes and over 12,000 people completed the full complement of missions.
The $80K budget was stretched to $202,437 and the sales target was exceeded in the first 3 months (74% up on the initial sales objectives). MFA judging panel said, "The campaign was built off a solid strategic insight that formed the foundation for a very effective and creative media partnership. The execution tapped into the motivations of the target audience in an innovative way."
To have an mcm business manager present the campaign to you and your team, just call. |
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All the buzz at Take 40® at the Movies - Jerry Seinfeld's Bee Movie
In an exclusive filmed event for Take 40 at the Movies, Andrew G interviewed the star and creator of Bee Movie, Jerry Seinfeld, about his latest project, his life in the celebrity spotlight and the phenomenon of the Seinfeld TV show.
mcm partnered with News Limited to deliver the live stream of the interview at news.com.au. The full post produced interview was broadcast on VH1. The half hour interview is now available on demand at take40.com.
In conjunction with Paramount Pictures, mcm ran a 4 week promotion in the lead up to the event, giving lucky Seinfeld fans the chance to be in the studio audience. The promotion was supported by news.com.au and featured on their home page. Check out the online promotion here.
The first event in the Take 40 at the Movies series was Fantastic Four: Rise of the Silver Surfer in May this year. The campaign involved an interview with the all star cast which was streamed live on take40.com. See the case study here. The campaign reached 2.3 million people, received almost 50,000 promo entries and was shortlisted in the MediaWorks Awards for Multi Channel campaign of the Year.
If you or your clients have an upcoming movie you'd like considered for inclusion in the 2008 Take 40 at the Movies schedule, please contact your mcm business manager. |
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How to stretch your radio budget
The most cost efficient and effective way to advertise on radio is through program sponsorship.
Sponsorship gives brands the opportunity to 'own' a particular show and reap the benefits of editorial style advertising, talent endorsement, discounted airtime and a consistent, targeted communication. Sponsorship of mcm's national radio programs is available on 3 month, 6 month and 12 month agreements with considerable cost efficiencies as the sponsorship period increases.
Many major national clients have had great success as sponsors of mcm's radio properties, with several rolling over their sponsorship deals year after year. These include major brands like BigPond, Artline, and Jagermeister.
There are lots of valuable sponsorship opportunities coming up in 2008 so talk to us now to find out more. |
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Vodafone Live at The Chapel®
A string of sensational Australian artists have recently graced the stage of The Chapel for the 3rd series of Vodafone Live at The Chapel, including Xavier Rudd, Delta Goodrem, Kate-Miller Heidke, Kisschasy, Clare Bowditch and The Beautiful Girls.
If you missed the live streams at vodafoneliveatthechapel.com, don't miss the TV broadcast on Network Seven, Saturdays at midday. There's no other venue like it and no other way to get as close to your favourite artists!
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Kisschasy - Dec 22nd 12pm
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Clare Bowditch - Dec 29th 12pm
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Small Mercies - Dec 5th 12pm
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The Beautiful Girls - Jan 26th 12pm
Stay tuned for some huge international acts in 2008! Watch the demo here
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Jimmy Barnes and Planet Rock® - a red hot sponsorship opportunity!
Australian rock 'n' roll legend, Jimmy Barnes, is the new host of mcm's national radio program Planet Rock.
The 3 hour show is broadcast on 44 stations around the country including the metropolitan Triple M network and will be available for sponsorship from January 2008. This is the perfect opportunity to link your brand with a true music icon!
With Jimmy on board, the program takes on a brand new format with weekly themes embracing the stories, songs and personalities that have driven music throughout the 80's, 90's and 00's. Drawing on his 20 plus years of music heritage, Jimmy brings a unique perspective and an insider's experience to storytelling. More here.
Planet Rock has a core target of males 25-39yrs but with Jimmy's broad fan base, it will appeal to a much wider audience. Listen to the demo.
Talk to your mcm rep now about Planet Rock |
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 Barry Bissell covers music's greatest albums
The hardest working jock in showbiz?
Barry Bissell's Weekly Countdown has been replaced with a brand new national radio program called Cover to Cover, also hosted by the popular radio personality. Broadcast on the Vega metro network and 47 regional stations on Sunday afternoons, Cover to Cover takes an in-depth look at the great albums of our time. The show is full of original and exclusive interviews, powerful stories and memorable music. |
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New! Check out all the No.1 hits from the last 25 years
 Wanna know what song was number one the year you graduated school? The year you were married? For the younger amongst us, maybe even the year you were born?
Check out the No.1's archive on take40.com and stream classic videos from the 80s and 90s. The new No.1's section on take40.com also includes music quizzes and facts and figures on featured years.
With a mix of the best classic hits from the past and the latest chart topping songs, take40.com maintains its broad appeal and offers users the best music in one easy to navigate location.
Check it out now at www.take40.com/numberones |
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 We're on the move! From December 22nd, you can find the mcm Melbourne office at:
Level 4, 21-31
Goodwood Street,
Richmond, VIC 3121
If you're in Melbourne, drop by - we'd love to show you around our amazing new office and studios. Sydney details remain unchanged. |
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