Industry Newsletter August 2007

Link your brand with a radio icon

Interested in aligning your brand with one of Australia's most successful syndicated radio programs?

Now available for full sponsorship, My Generation featuring host Jono Coleman, airs on 98 stations around the country including the key 5 capital cities on the Classic Hits network and attracts around 690,000 listeners every week*. The success of the show marks it as an ideal vehicle to reach the 25 to 54 age group.

My Generation is a concentrated two hours of the news, events and music that shaped the 70's, 80's and 90's - hence the show's tagline 'the soundtrack of our lives'. My Generation airs on Saturday mornings in most markets, positioning it as an ideal property for retail and FMCG brands.

Sponsorship of the program covers more than traditional branding credits. mcm entertainment works closely with sponsors to bring their communication to life via customized editorial and commercial activations, developed to integrate with the show environment and weekly content. Owning My Generation means your brand can;

• cut through the clutter and differentiate itself in direct and personalized ways
• communicate a range of integrated messages over an extended period
• maintain top of mind awareness and brand longevity
• enjoy true program integration

Contact your mcm rep for more information on sponsorship opportunities with My Generation.

*source: NMR Panorama Survey #4 2007

New series of Vodafone Live At The Chapel

mcm entertainment's critically acclaimed live music series Vodafone Live At the Chapel kicked off its new season last month in fine 'homegrown' style.

Four incredible Australian acts took the Chapel stage over 4 weeks, with Missy Higgins, John Butler Trio, Josh Pyke and Sneaky Sound System all proving what great shape the local music industry is in.

Now in its third year, the collaboration with Ikon Communications and Vodafone sees Live At The Chapel broadening its scope musically - meaning an ever more diverse and unique music experience for fans around the nation. Live music lovers can experience the performances on a variety of platforms too - including Vodafone 3G mobile, FTA and pay TV, Qantas Inflight, national radio and CD/DVD.

mcm are very excited to announce two new broadcast partners, Channel 7 and Nova. Vodafone Live at The Chapel kicks off on Channel 7 on Sundays at 10:30am from September 9, so don’t forget to tune in.

Fully produced in-house by mcm, Live At The Chapel provides Vodafone (with the help of Ikon) with original, credible music content to spearhead their wider music strategy. The series itself is receiving unprecedented support from record labels and their artists - a true testament to its commercial and artistic worth. A recent Sydney Morning Herald article suggested '...in a world of widespread media fragmentation... Music, with all the loyalty and the passion that it engenders, is emerging as the new medium... the match between brands and music is a natural fit'

Check out more information on Vodafone Live at The Chapel here. And if you're interested in building a ground up music event that will really connect with your target, have a chat with your local mcm rep.

mcm partners with The Media Federation

mcm entertainment is pleased to be supporting excellence in all facets of advertising media as a sponsor of the 2007 Media Federation of Australia Awards.

The MFA Awards will be held at Sydney's Hordern Pavilion on November 1, but mcm's partnership with the MFA extends well beyond traditional event sponsorship. Stay tuned for more news on how mcm entertainment and the MFA are working together to support, award and grow the industry.

In the meantime, head to www.mediafederation.org.au for all the 2006 award winners and announcements on this year's finalists. Last year's winners included Ikon Communications, Universal McCann, Starcom, Mindshare, Razor, OMD, bellamyhayden and Zenith Optimedia. Check out the winning case studies here.

mcm, MTV & Bigpond Project Joystick - a cross media collaboration

mcm recently teamed up with MTV to deliver a powerful, integrated campaign in support of BigPond Games' Project Joystick .

The Hot Hits' "games and gadgets" man Andy Wells was a key ambassador for the launch of the innovative project, which offered enthusiasts the chance to get their game idea developed into a bona fide video game.

mcm and MTV created unique, tailored in-program content to run across national radio and MTV. The content included segments on great moments of gaming inspiration and on the street vox pops for TV and radio featuring mcm's Andy Wells and MTV's Maz Compton. The campaign also featured extensive online support on thehothits.com, and atari.com.au

MTV's Liam Scullin says "MTV and mcm working together was really a no-brainer. We both have well known national music media products and the mix of our TV and their radio and interactive platforms really hit the spot for BigPond. These types of cooperative projects really help advertisers and media owners and should be encouraged."

Million Dollar Lunch raises $1.52 Million!!

The 3rd annual Million Dollar Lunch, billed as 'the greatest contact lunch in the country' raised a mammoth $1.52 million for the KOALA Foundation last month.

Held in the Palladium at Melbourne's Crown Casino, The Million Dollar Lunch hosted 580 guests including some of the biggest names in business and entertainment, to raise funds for KOALA in support of children with cancer. Featured performers and hosts included H.G Nelson, Olivia Newton John, Leo Sayer, Damien Leith and The Melbourne Symphony Orchestra, while auction items and prizes including a trip for two to the Beijing Olympics and a Lexus IS 250 proved very popular on the day. The single biggest item was a $300,000 national television, radio and press media package selling for $305,000 thanks to generous bidding from Starcom and their client Dairy Farmers. The Million Dollar Bar put together by Maxxium was a massive hit networking on until 6:30PM.

mcm entertainment and the KOALA Foundation would like in particular to thank official event partners The Pratt Foundation, Walt Disney International, Coca-Cola South Pacific and Lexus Australia together with our many suppliers including Foster's Group and Maxxium for their generous support. CEO of mcm entertainment, Tony McGinn is Chairman of the KOALA Foundation, which was formed in 1992 by parents of children who are or have been treated for cancer. The group is entirely voluntary and works in conjunction with the State Government and hospital clinical resources to achieve 'world's best practice' in the treatment, care and support of children with cancer. Administrative support is donated so that all net funds raised can go to the care and support of our kids with cancer.

For more information on The Million Dollar Lunch or to get involved in next year's event, please contact your mcm rep.

Top 5 reasons to use mcm entertainment

With apologies to Letterman, here's the top 5 reasons to use mcm entertainment for your next campaign:

1. NATIONAL REACH. mcm programming encompasses all capital cities and major regional markets plus a broad regional template.
2. INTEGRATION MADE EASY. With mcm interactive, radio, TV, events and unique customised content can all be managed together, ensuring consistency in the communication.
3. IN-HOUSE PROMOTIONS DEPARTMENT. mcm's promotions team can handle all elements of prize management.
4. INVALUABLE MUSIC/ENTERTAINMENT ASSOCIATIONS. mcm can negotiate on your behalf for anything from artist association through to complete tour sponsorships and beyond.
5. NOBODY THROWS A BETTER PARTY. We take the entertainment part of our name seriously - and we like to have fun doing it!
   
   

Top 5 songs at Take 40 Australia

1. Big Girls Don't Cry (Personal) - Fergie
2. Dance Floor Anthem - Good Charlotte
3. Dear Mr President - Pink
4. Thnks fr th Mmrs - Fall Out Boy
5. 4 In The Morning - Gwen Stefani

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