MCM Entertainment

mcm entertainment has been producing world-class television content for many years.
From massive, one-off live events to complete 13-part music series' such as Live at The Chapel, the in-house production team have done it all.

mcm works closely with some of the most talented producers in Australia. Our state-of-the-art studio facility at The Entertainment Quarter, Sydney plays an integral role in providing exclusive music content for mcm entertainment and our clients including live artist performances, artist interviews, and online video content.

Fantastic Four: Rise of the Silver Surfer

20th Century Fox needed a media partner who could create maximum hype and exposure for the release of the latest instalment in the Fantastic Four Franchise - Rise of the Silver Surfer. The solution crossed all traditional media boundaries and captured the excitement of the film and blockbuster ensemble cast. The campaign was structured to take maximum advantage of radio, press, customised TV, online, Live event, TVC and a targeted consumer promotion. more...

Client: 20th Century Fox, Fantastic Four: Rise of the Silver Surfer
timing: April - July 2007
target: all people 13 to 29yrs

the challenge

generate excitement around the theatrical release of Fantastic Four: Rise of the Silver Surfer
expand the audience beyond the traditional die hard Marvel fans, introduce a younger generation to the Fantastic Four franchise
leverage unique access to the 4 stars of the film
create a unique media event

the solution

a 3 phase multi-layered campaign incorporating radio, online, print, TV and a live event, entirely managed by mcm entertainment;
phase 1 - 2 week radio & online promotion driving the 'Take 40 at The Movies' event
phase 2 - a 'Take 40 at the Movies' event, featuring Andrew G in an exclusive interview with the cast of the film, all in front of a Take 40 VIP studio audience
phase 3 - a national promotion leading up to the film's release with a huge prize

the execution

phase 1 - "WIN tickets to an exclusive 'Take 40 at the Movies' event!" In-program radio support; online competition microsite, display advertising (take40.com and My Space) and editorial; EDM
phase 2 - 60 lucky fans joined Andrew G and the cast of Fantastic Four at the Take 40 studio. The event was streamed live on take40.com and My Space Black Curtain and mcm produced a 30 minute TV show for Channel 10
Phase 3 - "WIN a Dodge Caliber ST!" - radio and online promotion, FPC in CLEO and WHO and a TVC produced by mcm to run on pay TV

the outcome

11 weeks of intense promotion for Fantastic Four: Rise of the Silver Surfer
maximum share of voice on take40.com
1,339 people viewed the live stream of the event
48,000 people entered the phase 3 promotion and 3,000 people referred the competition to a friend
approximately 2.3 million people aged 13 to 29yrs were exposed to the Fantastic Four campaign via radio